Messages for Targeted Marketing and Broad Appeal
For Targeted Audiences, our lifestyle series, including topics such as preconception planning, pregnancy, birth, child health, and midlife are personalized to the specific health and wellness needs of families during transforming stages of life.
For Broad Appeal, our Health and Wellness eNewsletter discusses topics of interest to the public at large.
Content is based on medical sources that you, your doctors, and your patients trust: American Medical Association, American Academy of Pediatrics, American College of Obstetricians and Gynecologists, and National Institutes of Health, just to name a few.
Targeted Audiences
Preconception Planning, Pregnancy, and Birth eNewsletters
These monthly to weekly eNewsletters are timed to coincide with physician visits. Mom selects mini–series based on her needs. Preconception planning includes topics such as health issues, fertility and factors to consider when choosing hospitals, physicians, and insurance plans. Pregnancy and birth are addressed from early pregnancy through the baby's arrival. These issues give expectant mothers the timely information they need for a healthy pregnancy and beyond.
Pediatric and Child Health eNewsletters
Geared towards new parents, these monthly parenting issues keep you in touch with families as they grow and as they plan for additional children in the coming years. Issues contain age-appropriate tips on nutrition, health, safety, and parenting. Each issue addresses developmental milestones and relates them to a play activity or building a foundation for literacy.
Women's Midlife eNewsletters
Women learn about the physical and emotional changes they can expect from ages 35 to 60. Common questions about early signs of perimenopause and alternatives for managing menopausal symptoms and health risks are answered. A strong focus on wellness and prevention encourages health awareness and self–help. Preventive health practices encourage women to stay healthy. Warning signs lead readers to appropriate medical attention for early detection. Coping techniques guide women through lifestage issues such as empty nest and sandwich caregiving. Preparing for retirement and loss of loved ones are also addressed.
Broad Appeal
Health and Wellness eNewsletters
This series of general health eNewsletters addresses topics that are significant to all generations. Multiple specialties are broached in each issue. Subjects include issues relevant to women and their loves ones: cardiovascular health, cancer awareness & prevention, women's health, mental health & substance abuse, orthopedic & joint health, and neurologic health & stroke prevention.
Each Health and Wellness newsletter may be tailored to support your major services lines. The multidisciplinary list of topics can coincide with hospital promotions to enhance marketing impact. Counts of clicks, screenings, and physician referrals help you measure the return on investment.
