Branded eNewsletters and Customized Content

Your secure online work space allows you to review all of your customized issues before launching the program. Edits can easily be made there in a simple-to-use interface very similar to the office software you use every day. The degree of customization is up to you.

You can work from one of our standard layouts and our standard content with our registered trade name Bright Beginnings® or your own – it's simple and direct! Using our design parameters, we can create a look that compliments your website and corporate identity. Articles can be modified to reflect your services, local practice patterns, and special messages.

Multiple links can be built into the graphic design and embedded in the text to drive customers to your website and services. Calls to action generate measurable hits for:

Hospital services.
Physician referrals.
Classes & other health events.

All information seen by your customers is branded with your logo and name, including everything from the masthead and footer of the newsletters to the "from" and "subject" lines of the emails. Prominent branding reinforces your position as the market's progressive champion of health information and care. Ongoing communications establish strong links. You choose how frequently eNewsletter messages are delivered while we schedule and manage email list management and delivery so your servers aren't clogged.

Results Monitoring

Impact and return on investment is measured for you. You have immediate online access to detailed reports for each enewsletter delivery as well as cumulative reports. This information can then be used to decide which access points work for you. Reports are available on all aspects of the process:

Real-time Results Monitoring
Delivery tracking:	Success rates, failure errors
Opens tracking:	How many opened, how many times
Click tracking:	How many clicks, how many times
Link activity:	Count website visits generated from your eNewsletters
Shares with others:	Records number of forwards to others
Subscription tracking:	Subscribers who join or leave your lists

Care ePublications open the door to your website and services. It is a cost–efficient communications strategy that keeps you in touch and serves all of your constituents, including family, patients, physicians, and staff.